Pepsi

Problem
Pepsi needed to drive summer campaign awareness and reach a broad audience with high-impact video content.

Solution
We launched the “Echo Beach – Max Your Summer” video campaign across Facebook and YouTube, optimising for reach and views with sharp creative and smart media buying.

Results
The campaign delivered 8 million impressions, 2.4 million video views, a 32% view rate, and a $0.04 average cost per view – outperforming industry benchmarks and maximising visibility.