OneSeed

Problem
Consumers were largely unaware of the hidden chemicals in synthetic perfumes. One Seed needed to educate the public and spark demand for transparency in fragrance.

Solution
We developed a three-phase campaign combining paid social, engaging video content and targeted media outreach to drive awareness and credibility.

Results
The campaign reached 35K people on social, drove 19K+ video views, generated direct sales, and secured coverage in major outlets including AFR – with a total online readership of 4.6 million.