Noot

Problem
As a new brand in the non-alcoholic, nootropic drink space, Noot needed to build awareness, grow a subscriber base, and drive online sales.

Solution
We launched a full-funnel strategy, including email automations (welcome, abandoned cart, post-purchase), monthly EDMs, and competitions to grow the list. We also ran Meta and Google ads, plus supported TikTok for broader reach.

Results
Grew the email list to 4,174 (1,800+ from comps), with automations generating $4,136 in sales and the monthly EDMs another $3,630. Open rate averaged 30.3%. Meta delivered a 3.54x ROAS; Google Ads delivered a 2.54x ROAS.