Problem
Hans Smallgoods needed to promote its new olive oil–based range while refreshing its brand image.
Solution
We launched Oliving the Life ˆΩ a playful, health-conscious campaign delivered through a microsite, creative content and video.
Results
The campaign delivered over 36 million impressions, 1 million video views and 20,000 social interactions. Facebook and YouTube cost-per-views came in well below benchmarks – just $0.01 and $0.07 – showing the message not only landed, it stuck.