Griffith University

Problem
Griffith University wanted to make its Open Day more accessible for those who couldn’t attend in person.

Solution
We delivered the first Facebook Live Open Day in the sector – a real-time experience where future students could tune in, ask questions and engage with the uni from anywhere.

Results
The campaign generated 1.85M impressions, with 1.6M on Facebook. It achieved 8,951 interactions on Facebook, 2,678 likes/comments on Instagram, and 21,114 minutes watched on the livestream. On LinkedIn, we garnered 23,254 impressions, with strong engagement across posts.