Problem Ahead of the 2022 Federal Election, the arts sector was being overlooked. An advocacy group needed to raise awareness and urge voters to prioritise arts-friendly candidates.
Solution We ran a three-week, hyper-targeted campaign across 20 electorates, using compelling creative and impactful videos to drive the message home.
Results The campaign reached 500,000+ people and generated 100,000+ engagements, building momentum for the arts as a key election issue. See case study video here.