Fix Child Support

Problem
SMFA had strong behind-the-scenes relationships but lacked a way to engage the public around their parliamentary launch of Swinburne’s report Opening the Black Box of Child Support. They needed a clear, scalable tool to turn research into public pressure ahead of the 2025 Federal Election.

Solution
NYX Social created the Fix Child Support platform and campaign, making it possible for anyone to email key ministers in seconds. We backed it with an email strategy to build momentum before and after launch. Women were invited to anonymously share their story and share social media stats from the academic research.

Results
The campaign received 400+ pre-registered email addresses, with 3,700 people recorded on site on the day of launch and 30+ media mentions. 720 users took action via the Get Involved page in the first month. Both Labor and Liberal have promised to look into Child Support if elected.