Retargeting pixels and conversion pixels are a powerhouse for your marketing efforts. Given how valuable they are, it’s important to set them up correctly – the first time around.
Let us do the heavy lifting and set up exactly what you need, suitable for your business and website.
You may have heard the term ‘pixels’ thrown around, but what exactly is a pixel and why is it so important to your business?
A pixel is a tiny bit of code that is put on your website. It can do one of two things – it can tell if a user has landed on your website, and it can tell if a user has performed a certain action or task that you deem to be valuable (i.e. subscribed to your newsletter or clicked a button).
A basic pixel allows you to retarget users (on another platform, such as Facebook) who have landed on your website. After all, 96% of users will leave your website without becoming a lead or a sale. If you’ve ever visited a website and then seen that exact product the next time you open your Hotmail or Facebook – THAT, is a retargeting pixel at play.
A conversion pixel allows us to place another bit of code on your website, that basically says “when a user clicks this link/button we want to record that event”. You can record anything you deem important to your business – a brochure download, a newsletter subscription, a product purchased and so on. Facebook and Google don’t know that this is valuable to your business and so the code placed there helps the platform know that this is something we want to measure.
By gathering information about visitors on your website—how they browse, what they click, etc, you can then use this data to help you as a marketer. Either retarget users or even reach new audiences that look similar to those who have performed a particular action on your site.
Given their importance to your business and marketing efforts, it’s important to set them up correctly.