Bride Magazine have been sponsoring the Melbourne Bride Wedding Expo since 2002. Over time they faced more competition with newcomers on the bridal expo scene. Melbourne Bride Wedding Expo had only sold 35 tickets two weeks prior to their 2015 expo. Through various digital channels, including Facebook, GND retargeting and a competition that captured details to re-market to, I increased their sales to 1,366.
In addition to increasing sales for their Expo, I conducted a social media audit, implemented a conversation calendar, and presented a social media strategy to see Bride Magazine step into 2015.