Athletics Australia wanted to gauge how successful their Influencer (Usain Bolt) had been and show value to their sponsors, including Visit Victoria.
NYX social set up a shared daily dashboard, tracking all important metrics, hashtags and handles across Facebook, Twitter and Instagram. The dashboard was accessible by Athletics Australia at any stage and comprehensive summary reports were delivered on key event dates, as well as an end of campaign report.
NYX were able to assist Athletics Australia by presenting data that showed how many times #NitroAthletics had been used in the same posts as #Melbourne or #VisitVictoria. This report was then shared with Stakeholders who worked closely with Athletics Australia to support the success of the event on social.