Social media advertising, social media community management, social media coaching, influencer identification
Social media strategy development, social media audit and reporting
Logo creation, outdoor, flyers, website, and more. As well as long and short form copywriting
Assistance with domain registration, website set up and custom website build (including graphic design assets)
Since 2015, NYX Social has worked with startups through to global brands, helping businesses understand and grow in the digital space. From developing strategies to help clients define and see success, to managing client’s paid media and achieving better results than their previous media buying agencies – NYX Social don’t settle for mediocre. We love what we do – the crazy, fast-paced, continuously changing world that is digital and social. We also love our clients and the friendships we form with them. Not just the “falling in love” stage when a new account kicks off and there are so many ideas and so much excitement, but knowing the account and team really well. When you combine what you love with people you love, you don’t want to be mediocre.
NYX has worked with a variety of clients, such as Bride Australia, Glowpear, Tile Cleaning Experts, Spirit of Tasmania, GE, Telstra, iSelect, Athletics Australia, Dubai Tourism, Foxtel, Pepsi, Airbnb, and more.
Founded by Elysia Raphael, NYX Social has grown to meet their client’s needs to offer more than purely social media. Having worked across public relations, digital marketing, creative agencies and communications industries since 2009, both in-house and agency side, it seemed obvious to offer end-to-end solutions. Combining her passion for words, detail, creativity and fascination with the sky – when the team landed on NYX – it “felt right”. NYX was the Greek goddess of night; a strong, independent woman, who was well respected and one of the first-born elemental gods.
The NYX team geek out on data to shape all their decisions, AB testing, pulling things apart and attacking projects or problems from every angle. Digital marketing is the perfect blend of psychology, number crunching, analytics, creativity, evaluation, PR, marketing and copywriting. It’s a constantly changing landscape that requires the team to keep its finger on the pulse and ahead of the game.
Stay inspired. Stay informed. Ask questions.
We wanted to improve our social programme – we were operating based on individual experience and felt that we were doing okay but didn't really understand how to take it to the next level. Elysia ran a two-day intensive with us (day one aimed at beginner to intermediate and the other from intermediate to advanced). My entire marketing team attended both sessions and overall I'd say that the social lights were turned on. We really didn't understand what we didn't know and had the opportunity to discuss in detail, ask all the obvious and not so obvious questions and without reservation, it was a highly beneficial learning session. Elysia was patient as we worked our way through the understanding and she took the time to explain where needed. We'll be running another session in the future as this space is constantly changing and we now know we need to keep learning.
I recently partnered with Elysia on a job that started with an audit and strategy, then further developed into a 4 hour training workshop. Elysia was fantastic at every stage, her knowledge, expertise and professionalism was second to none. She brought a fresh and well-rounded perspective to a challenging brief and equipped the social team with the tools and insights to successfully execute their newly formed strategy. I also personally learnt a lot which was an additional bonus!
Marketing is no longer about the stuff that you make but about the stories you tell
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
The art of living… is neither careless drifting on the one hand nor fearful clinging to the past on the other. It consists in being sensitive to each moment, in regarding it as utterly new and unique, in having the mind open and wholly receptive.
By looking at what you do, alongside your competitors, we can get an understanding of where your brand currently sits and where you need to improve
By setting a clear goal, we now have something specific, measurable, achievable, relevant and time-bound.
By creating a strategy, we have a clear and tangible plan of action designed to achieve a long-term or overall aim.
This looks at the mechanics in how to implement the creative ideas, strategy and campaign set up
We test and learn against benchmarks and objectives, continuously optimising to better results and reach the original objective we set out to achieve.
What’s your marketing strategy looking like on Instagram and Facebook? Or are you just posting what you ‘think’ looks good and gets likes without a clear marketing direction?
Do you know how to target the right audience, or people who look like your existing customers? Or are you seeing lots of spam accounts like your posts, or worse – no one?
From startups and fashion labels to global brands, such as Dubai Tourism, I’ve worked with various clients over my past seven years in marketing and advertising. I’m now helping small businesses that may not have the resources to consult with agencies so they can leverage the power of this marketing channel.
Get back to focusing on what you know best – your businesses!
Here are 10 reasons to outsource your social media:
Social media marketing is about providing a positive experience, increasing your ‘digital footprint’ and growing your referral base. Today’s consumers want to feel comfortable and connected with the companies they do business with. Having a welcoming and professional presence on social sites is a great start!